The Brand
The Syt! brand was developed, with the guidance of marketing experts, to help SEREG Councils deliver 'sustainability' initiatives to their communities under a recognisable and consistent brand.
Adopted for community and local government corporate purposes, our brand emphasises change and education, delivered through innovative and attractive initiatives that provide opportunities for residents, businesses and industry to be publicly associated with climate protection and environmental awareness and action.
The brand clearly and consistently identifies Syt! initiatives, including media and promotional material. The brand's consistency and association with innovative sustainable living projects has embedded the program in the community's memory.
A survey of our community conducted in May 2010 demonstrated that 1 in 2 households throughout the region are familiar with the Syt! brand, and knows that it relates to energy and resource efficiency, and greenhouse gas reduction.
